What a brand
partnership looks like.
Vomero 18 — The National Spot.
As featured talent in a nationally advertised Nike commercial produced for Sportchek, Saad was entrusted to showcase the new Nike Vomero 18 running shoe at its best — on camera as on-screen talent, and behind the lens creating user-generated content (UGC) to extend the campaign across social.
Drawing on years of filming running and fitness, Saad was an invaluable asset to the production. He led key scenes as on-screen talent and captured UGC from a runner's perspective, bringing both his creator instincts and his filmmaker's eye to every frame.
Beyond the work itself, Saad's energy lifted the entire set — helping cast and crew power through long shoot days and keeping the atmosphere positive throughout. His calm presence and steady positivity helped this commercial become the best version of itself.